For some reason I landed on the GOP’s website today, and I was surprised by a number of things.
- The GOP seems to have adopted Obama’s use of Gotham as their primary font. Its use in the donate button is particularly egregious - not only do they use the same face, it’s colored very similarly, down to the glass-style two tone shading that is so in vogue these days. (See also this great clip from the Helvetica movie about Gotham’s inspirations. I suspect we will think of Gotham as Obama’s font for quite a while to come.)
- They’ve taken Obama’s main design element, the cycling stories on the main page. While this isn’t rocket science, Obama’s page is one of the very few places I’ve seen it done quite like this. The GOP’s designers don’t even try to make it look different by moving the story list - it’s pretty much just a direct copy.
- Jon pointed out that their copywriters are idiots, too. Check out the inappropriate possessive on the top story. Oops.
- They’ve also jacked his “glowing states” motif in their bizarre campaign to remind people how long it’s been since Obama has visited Iraq. It seems ill-advised to try to bash someone on something that he’s quickly pointed out he’s looking forward to doing.
- Obama’s face appears on the front page of the GOP.com site at least three times. John McCain? Zero. So much for positive campaigning, huh?